Customer Commitment

It’s our job to provide our customers with a total labeling solution, to help our customers get started and to keep them printing successfully.

From our dedicated sales, technical support, media specialist teams, we put more of our own resources behind your success than any other label printer company.  We take pride in our ability to provide industry-leading digital label printers and factory-direct label solutions.  By designing and manufacturing all of our printing systems, media and supplies, we take personal care in creating your total labeling solutions.

AstroNova® operates its business on a platform of core values. These guide our company’s processes and practices as we build a growing, profitable business.

Customers First: Superior customer satisfaction is our ultimate goal

  • We build lasting and trusting relationships with our customers.
  • We create value for our customers by providing world-class products and services.

One Global Team: Great people make great companies

  • We are committed to attract, protect, develop and retain the best talent.
  • We operate with high integrity and mutual respect.
  • We manage by facts and are driven by data.
  • We tackle challenges with purpose and efficiency.

Innovation: Leading edge innovation accelerates our growth

  • We are committed to developing new and creative ways to add customer value.

Continuous Improvement: Driven by the AstroNova Operating System (AOS) is our way of life

  • We are focused on continuously improving our products, services, and processes.

Building Shareholder Value: strong profits and cash flow build shareholder value and mutual prosperity

  • We act like owners and are rewarded for value creation.